Broadwick Soho Hotel London Exterior photo The photo shows the entrance to a building, likely a hotel or restaurant, with a vibrant and welcoming atmosphere. The main focus is a light peach-colored wooden door framed by a tall, decorative awning in a rich red color. The awning has a scallopedBroadwick Soho Hotel London Exterior photo The photograph captures a lavish and intricately decorated bathroom, exuding a vintage and somewhat theatrical aesthetic. The walls are covered in a patterned wallpaper featuring rows of figures in what appears to be a stylized, possibly historical, Broadwick Soho Hotel London Interior photo The photo shows a richly decorated hotel lobby. The walls are painted a muted green, and the ceiling is a warm peach color with a striking crystal chandelier hanging from it. 

The lobby has a long, narrow hallway leading to a pink front door with or
Book on our site
for up to 10% off
than to Booking.com!
Check rooms and rates
From3 727US$ /night
Check-in
06Jun2026Select date
Check-out
07Jun2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

Hotel Details

20 Broadwick Street, London, United Kingdom, W1F 8HS
-
Close to Piccadilly Circus
Perfect
9.4
9.7
/10
4.8
/5

5-star luxury hotel at Broadwick Soho

Amenities

Broadwick Soho provides a range of thoughtful amenities for guests. The hotel includes a 24-hour front desk, ensuring assistance is always available. Guests can also enjoy a fully equipped fitness center featuring state-of-the-art equipment.

Rooms

Guests can choose from 57 beautifully designed rooms, featuring custom furnishings and marble bathrooms. Each room is equipped with a flat-screen TV, high-end linens, and large windows to let in natural light. The spacious suites also offer separate living areas and luxurious touches such as deep soaking tubs.

Location

Broadwick Soho is situated in the heart of London, surrounded by a wealth of shopping and dining options. The hotel is within a 10-minute walk from Oxford Street and Carnaby Street. Guests can easily access nearby attractions such as the British Museum and Covent Garden.

Dining

The hotel features a vibrant on-site restaurant, serving a range of seasonal dishes inspired by local flavors. Guests can also enjoy signature cocktails at the bar, designed to enhance the dining experience. Room service is available for those who prefer to dine in the privacy of their room.

Wellness

Broadwick Soho offers wellness services with in-room spa treatments available upon request. Guests can unwind in the tranquil environment created by the hotel's interior design. The fitness center also provides various cardio and strength-training options to support wellness routines.

Highlights

Location: 10-minute walk from Oxford Street

Rooms: 57 beautifully designed rooms

Dining: vibrant on-site restaurant

Wellness: in-room spa treatments

“This hotel knows how to make an impression, with a bold style and prime Soho location steps from Carnaby Street. I'm particularly drawn to the little luxuries, like the guest-only lounge and the rooftop bar, which elevates it beyond a simple stay. It is clear that guest experience is a priority, and I appreciate that.”
Hotel logo
Charlotte EvansHead of Editorial at Hotelsdowntown
View all

Select room type

Choose from double rooms, family suites, and premium stays. Enjoy breakfast, flexible cancellations, and exclusive deals.
Standard Double Room
2 persons
195 sq. feet 
1 King-size bed
Air conditioning
Superior Room
2 persons
220 sq. feet 
1 King-size bed
Air conditioning
Deluxe Room
2 persons
280 sq. feet 
1 King-size bed
Air conditioning
Luxury Room
2 persons
250 sq. feet 
1 King-size bed
Air conditioning
Click button to see more rooms
Show all rooms
Show all roomsLess

Check Availability & Prices

Find the best rates for your travel dates now!

Facilities

Hotel has comfortable rooms, premium services, and a prime downtown location
Facilities: Perfect
9.4/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Car park
  • Off-site car park
  • Safe deposit box
  • 24-hour reception
  • VIP check-in/ -out
  • Pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Allergy-free rooms
  • Lift
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Services

  • Pet amenities available
  • Room service
  • Housekeeping
  • Laundry
  • Dry cleaning
  • Tours/Ticket assistance
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Spa & Leisure

  • Live entertainment
  • Night club

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Soundproofed rooms
  • Terrace
  • Garden furniture
  • Tea and coffee facilities
  • Ironing facilities

Bathroom

  • Free toiletries

Media

  • Flat-screen TV
Show more

Broadwick Soho Hotel Location

20 Broadwick Street, London, United Kingdom, W1F 8HS
Map view
20 Broadwick Street, London, United Kingdom, W1F 8HS
Nearby
Museum
Royal Academy of Arts
1400 ft
Restaurants
Yauatcha Soho
300 ft
15-17 Broadwick Street
Rainforest Cafe
2600 ft
20 Shaftesbury Avenue
Inamo Soho
400 ft
134-136 Wardour Street
The Breakfast Club
600 ft
33 D'Arblay Street
Busaba Soho
400 ft
106-110 Wardour Street Soho
The Duck & Rice
300 ft
90 Berwick Street
Social Eating House
400 ft
58 Poland Street Soho
Mediterranean Cafe
200 ft
18 Berwick Street Soho
Explore London
Local Highlights
Top Attractions
Activities
Dining
Entertainment
Royal Academy of Arts
Royal Academy of Arts
5 minutes' walk
A hub for visual arts featuring impressive exhibitions and an elegant courtyard. Check for free entry days.
Trafalgar Square
Trafalgar Square
16 minutes' walk
A historic public square adorned with iconic monuments, perfect for people-watching and local events.
Buckingham Palace
Buckingham Palace
18 minutes' walk
The official residence of the British monarch, renowned for its Changing of the Guard ceremony and stunning gardens.
National Gallery
National Gallery
16 minutes' walk
Home to an extensive collection of Western European paintings, free admission makes it a cultural gem.
Cycling in Hyde Park
25 minutes' walk
Biking through Hyde Park offers scenic paths and views. Rentals available nearby for a leisurely experience.
Yoga Classes
10 minutes' walk
Relaxing yoga sessions at nearby studios promote wellness. Classes available for all skill levels and drop-in options.
Yauatcha Soho
Yauatcha Soho
1 minute' walk
This dim sum teahouse fuses modern design with traditional cuisine, famous for its exquisite dumplings.
Inamo Soho
Inamo Soho
2 minutes' walk
An interactive dining experience with pan-Asian cuisine. Smart table technology and vibrant atmosphere.
The Breakfast Club
The Breakfast Club
2 minutes' walk
A casual eatery serving hearty breakfasts all day, with a fun retro vibe and vegetarian-friendly menu options.
Piccadilly Circus
Piccadilly Circus
9 minutes' walk
A bustling hub of lights and energy, ideal for nightlife and live performances, attracting visitors of all ages.
Soho Theatre
10 minutes' walk
Renowned for innovative performances, including comedy and drama. Offers a lively atmosphere, suitable for all audiences.
Getting around
City Centre
London12 min  ·  3300 ft
Airports
London City (LCY)24 min  ·  9.6 mi
London Heathrow (LHR)41 min  ·  17.0 mi
Train
Charing Cross Railway Station12 min  ·  3300 ft
Underground
Piccadilly Circus Tube Station6 min  ·  1700 ft
Bus
Bus stop5 min  ·  1400 ft
Unlock Exclusive Early Booking Rates
Plan ahead and get special discounts now!
Check Rates
Property information and rules
Check-in
from 15:00-23:59
Check-out
until 12 pm
Guest Parking
Public parking is possible at a location nearby at GBP 60 per day.
Internet
Wireless internet is available in for free.
Breakfast
The hotel offers a full breakfast at the price of GBP30 per person per day. 
Pets
Pets are allowed on request.
Languages
English, German, Spanish, Italian, Portuguese, Norwegian, Hungarian, Romanian, Polish, Russian, Arabic, Hindi, Latvian
Number of rooms:
57

Reviews and Ratings

Feedback about Broadwick Soho Hotel from previous guests about their experience.
Review summary
Based on recent reviews
Powered by AI
The Broadwick Soho is praised for its stylish and luxurious design, creating a cool and playful atmosphere right in the heart of Soho, near Carnaby and Regent Street. Guests find the rooms comfortable and well-equipped, though some note that they can be on the smaller side. The hotel's location is ideal for exploring the theatre district and enjoying the vibrant surroundings, plus some rooms feature details such as separate sinks. The breakfast gets positive reviews, with high-quality food on offer.
Show moreShow less
Review score
Based on 449 verified reviews
9.3/10
Perfect
92%
Recommend
Comfort
9.7/10
Location
9.7/10
Paid Wi-Fi
2.5/10
Breakfast
7.8/10
Pros
Helpful staff
Junior suite
Jade mirrors
Perfect location
Attentive staff
Cons
Small room
Uncomfortable bed
Guest reviews
based on 449 reviews
9.3/10
based on 453 reviews
9.4/10
Patrick from Ireland
Couple
Deluxe Room
3 nights in November 2025
|
Reviewed: December 29, 2025
9/10
separate sinksrainfall showerlively neighborhood
my room included two separate sinks. the rainfall shower worked well. the hotel has a lively neighborhood with many restaurant and cafe options. carnaby street and regent street were close too.
some areas are very dark making reading difficult.
0 Helpful
liam from united kingdom
Single
deluxe room
3 nights in November 2025
|
Reviewed: December 17, 2025
9/10

really good stay at broadwick

central locationreally good breakfastgreat vibepersonal detail
the location was central. it made accessing many key spots very simple. i found the breakfast to be really good. the rooftop bar had a great vibe and offered welcome drinks upon arrival! the staff paid attention to detail.
the lighting in the room was soft, i could have used a brighter reading light. this made it a little difficult to read in the evening.
Rooms
9/10
My room included fresh madeleines. I didn't resist the temptation. the bed was really comfortable with lovely bedding. the room was also equipped with a sample of the jasmine scent used throughout the hotel and. i appreciated this special touch
0 Helpful
|
Show more
Alex from United Kingdom
Couple
Superior Room
4 nights in November 2025
|
Reviewed: November 18, 2025
7/10

Satisfactory Stay in a Lively Area

distinctive personalityjasmine scentcomfortable beddingsmall roomuntrained staffhigh price
The hotel had a distinctive personality. I appreciated the jasmine scent used throughout the premises. I even received a sample in my room. The bed and bedding were comfortable. I enjoyed the fresh madeleines provided in the room. They tasted delicious.
My room was small. The reception staff did not seem well-trained. The room price was not justified, considering the size.
0 Helpful
Clare from United Kingdom
superior room
3 nights in October 2025
|
Reviewed: November 04, 2025
7/10

decent experience overall

helpful staffcustomer servicegreat locationsmall roommissing milkhigh price
the staff were helpful. customer service was a priority for them. the hotel's location is good for exploring the area. i received a warm welcome upon arrival.
i expected more attention to detail for the price i paid. the room was quite small. the bed was comfortable though it was also small. i also found there was no milk in the fridge for tea or coffee.
0 Helpful
Alex from Canada
Single
Superior Room
3 nights in August 2025
|
Reviewed: September 09, 2025
7/10

Decent stay in a lively area

unique decorattentive staffexcellent locationsmall roommissing milkinattentive service
The hotel's decor is quite unique. The mix of modern and creative styles stood out to me. The staff was friendly, always ready to assist. The location is excellent with plenty of restaurants nearby.
The room was small for the price I paid. There was no milk in the fridge. I requested a note in the room but it was not there when I arrived. I found this inattentive.
0 Helpful
FAQs
About Broadwick Soho
What are the check-in and check-out times at Broadwick Soho?
Check-in is from 15:00 and check-out is by 12:00.
What is the distance from Broadwick Soho to London City Airport?
Broadwick Soho is 15 km from London City Airport.
Are pets allowed at Broadwick Soho?
Pets are allowed at Broadwick Soho upon request.
What are the nearby attractions to Broadwick Soho?
Nearby attractions include Carnaby Street (0.5 km), Piccadilly Theatre (1 km), and Oxford Circus (1 km).
What dining options are available at Broadwick Soho?
Broadwick Soho features an on-site restaurant serving Italian cuisine, as well as in-room breakfast options.
Is there internet access at Broadwick Soho?
Free Wi-Fi is available throughout Broadwick Soho.
What room amenities are available at Broadwick Soho?
Rooms are equipped with air conditioning, flat-screen TVs, tea and coffee makers, and free toiletries.
What leisure activities does Broadwick Soho offer?
Broadwick Soho hosts evening entertainment, live music performances, and walking tours.
Which languages do the staff speak at Broadwick Soho?
Staff at Broadwick Soho speak Arabic, German, English, and Spanish.
What services are available for business travelers at Broadwick Soho?
Broadwick Soho offers concierge services and 24-hour reception for business travelers.
What is the smoking policy at Broadwick Soho?
Broadwick Soho is a non-smoking property.

Next best alternative

Consider them for your next trip.
Check-in
06Jun2026Select date
Check-out
07Jun2026Select date
Rooms and Guests2 Guests, 1 Room