Gem Fitzrovia Hotel London Room photoGem Fitzrovia Hotel London Exterior photoGem Fitzrovia Hotel London Exterior photo

GEM FITZROVIA HOTEL, London

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From$93 /night
Check-in
21Jul
Check-out
22Jul
Rooms and Guests2 Guests, 1 Room
Key details

Hotel Details

20-28 Bolsover St, London, W1W 5NB
-
In the heart of Theatreland
Great
8.4
8.7
/10
3.8
/5

4-star Georgian hotel in London's West End with custom event spaces

Accommodation & Rooms

The Gem Fitzrovia Hotel offers air-conditioned guest rooms with digital LCD TVs and luxurious marble en-suite bathrooms. Each room includes 24-hour room service and tea and coffee-making facilities. Guest rooms are housed within a stylish Georgian building that previously served as university halls of residence.

Dining & Bars

The in-house XX-XXVIII Restaurant serves international cuisine with a high standard of food presentation and service. Tailored dining options include gluten-free menus and special diet menus. The Omega Lounge Bar is a beautifully panelled space offering afternoon tea and cocktails, with coffee house on site and snack bar available.

Business & Events

The hotel provides flexible meeting rooms with AV support and WiFi, suitable for business meetings and conferences. A diverse collection of venues accommodates both large and small events, supported by dedicated staff. Business travelers have access to fax/photocopying services and a 24-hour front desk for express check-in/check-out.

Location & Nearby Attractions

The hotel is within walking distance of Oxford Circus and Great Portland Street underground stations, offering easy connection to Central London. ZSL London Zoo, Madame Tussauds Waxworks Museum, and Regent's Park are all reachable within a 10- to 15-minute walk. Designer boutiques, Oxford Street shops, and West End theatres are nearby for leisure visitors.

Guest Services & Amenities

Personalized concierge service arranges airport transfers to multiple London airports and local transportation. The hotel offers daily housekeeping, laundry, dry cleaning, ironing service, and trouser press. Safety features include 24-hour security, CCTV in common areas and outside property, smoke alarms, and key card access.

Highlights

Accommodation: Georgian building with marble en-suite bathrooms

Dining: XX-XXVIII Restaurant with gluten-free menus

Business: Flexible meeting rooms with AV support & WiFi

Location: 10-minute walk to Regent's Park & Oxford Circus

Services: Personalized concierge for airport transfers

Ideal for: Business travelers & leisure visitors exploring Central London

“In London's West End, this stylish Georgian hotel impressed me with its varied event spaces and tailored dining, including gluten-free options. The Omega Lounge Bar offers a particularly lovely spot for afternoon tea. I found its proximity to both Oxford Circus and Great Portland Street stations a genuine advantage for exploring the city.”
Hotel logo
Charlotte EvansHead of Editorial at Hotelsdowntown

Select room type

Choose from double rooms, family suites, and premium stays. Enjoy breakfast, flexible cancellations, and exclusive deals.
  • Executive Room
    2 persons
    18 sq. feet
    1 King-size bed
    Air conditioning
    Heating
  • Standard Single Room
    2 persons
    15 sq. feet
    1 Single bed
    Air conditioning
    Heating
  • Comfort Triple Room
    2 persons
    18 sq. feet
    2 Single beds
    Air conditioning
    Heating
Show all rooms

Check Availability & Prices

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Check-in/ Check-out

Facilities

Hotel has comfortable rooms, premium services, and a prime downtown location
Facilities: Great
8.3/10Review score

General

  • Non-smoking rooms
  • Wi-Fi
  • Safe deposit box
  • 24-hour reception
  • VIP check-in/ -out
  • Express check-in/ -out
  • No pets allowed
  • 24-hour security
  • Luggage storage
  • Locker room
  • Lift
  • Coffee shop
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Guest Parking

  • Electric kettle
  • Dryer

Services

  • Room service
  • Housekeeping
  • Laundry
  • Dry cleaning
  • Tours/Ticket assistance
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Snack bar
  • Bar/ Lounge area
  • Special diet menus

Business

  • Business centre
  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Babysitting/Child services

Spa & Leisure

  • Leisure/ TV room

Room features

  • Air conditioning
  • Heating
  • Tea and coffee facilities
  • Ironing facilities

Bathroom

  • Free toiletries

Self-catering

  • Electric kettle
  • Dryer

Media

  • Flat-screen TV
  • AM/FM alarm clock

Room decor

  • Carpeted floor
Show more

Dining Onsite

At the Gem Fitzrovia Hotel, dining transcends the ordinary with a blend of British and international flavors, inviting guests to indulge in remarkable culinary experiences. Whether savored in an elegant setting or enjoyed with a refreshing drink, each dining option promises authenticity and warmth.
  • XX-XXVIII Restaurant

    International cuisine with British influences
    Ambiance
    A spectacular and romantic space, designed to provide comfort with elegant decor.
    Key Offerings
    Specializes in superb dishes crafted with high international standards; vegetarian options available.
    Reservation
    Reservations recommended.
    Hours vary.
  • Omega Bar

    Light refreshments and drinks
    Ambiance
    A cozy lounge setting perfect for relaxation and casual meet-ups.
    Key Offerings
    Offers a variety of drinks and light refreshments, creating a laid-back environment.
    Reservation
    Not needed.
    Hours vary.

Location

20-28 Bolsover St, London, W1W 5NB
Explore London
Local Activities and Dining
  • Top Attractions
  • Activities
  • Dining
  • Entertainment
The British Museum
The British Museum
20 minutes' walk
Renowned for its extensive collection, the museum offers free admission and guided tours highlighting world history.
Cavendish Square
6 minutes' walk
A serene public square perfect for relaxation, featuring beautiful gardens and a children's play area for family enjoyment.
Oxford Street
Oxford Street
12 minutes' walk
One of London's busiest shopping streets, home to major retailers and vibrant atmosphere, ideal for shopaholics and casual strollers.
Hyde Park
Hyde Park
25 minutes' walk
Famous for its vast green spaces, lakes, and historic landmarks, this park offers outdoor activities and events year-round.
Rent a Bike in Hyde Park
25 minutes' walk
Bike rentals available to explore the park's cycle paths; a great way for thrill-seekers to enjoy the outdoors.
Wellness Yoga Sessions
15 minutes' walk
Local studios offer yoga classes for relaxation and rejuvenation; check schedules for beginners and advanced sessions.
Demartino London
2 minutes' walk
Charming Italian eatery offering authentic pizzas and pasta; a casual vibe perfect for a quick bite or family meal.
Iberica Marylebone
3 minutes' walk
Spanish restaurant with tapas and traditional dishes; vibrant atmosphere and great for special dietary menus. Reservations recommended.
The Comedy Store
25 minutes' walk
Iconic venue for stand-up comedy, featuring weekly shows; perfect for a night out with friends or a date.
Jazz Cafe
30 minutes' walk
Live music venue with a cozy atmosphere; hosts jazz nights and themed events, ideal for music lovers of all ages.
Getting around <br />
  • City Centre
    London 23 min  ·  1.2 mi
  • Airports
    London City (LCY) 25 min  ·  10.3 mi
    London Heathrow (LHR) 42 min  ·  17.4 mi
  • Train
    Euston railway Station 12 min  ·  3300 ft
  • Bus
    Bus stop 11 min  ·  3000 ft
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Property information and rules
Check-in
from 15:00-23:59
Check-out
until 11 am
Guest Parking
No parking available.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
The hotel offers a full breakfast at the price of GBP19.50 per person per day.
Children & extra beds
Maximum capacity of extra beds in a room is 1. 
Pets
Pets are not allowed.
Year renovated:
2006
Number of floors:
4
Number of rooms:
86
Former name
Grange Fitzrovia

Reviews and Ratings

Feedback about Gem Fitzrovia Hotel from previous guests about their experience.
Review summary
Based on recent reviews
Powered by AI
Gem Fitzrovia Hotel is frequently praised for its perfect location, being within a 15-minute walk from both Euston station and Oxford Street. Guests often highlight the spacious rooms and comfortable beds, finding them clean and well-equipped with coffee/tea making facilities. The breakfast is also a common highlight, offering plenty of choices. Some guests have noted that the hotel's decor appears a bit dated.
Show moreShow less
Review score
Based on 1525 verified reviews
8.5 /10
Great
90 %
Recommend
Location
9.3/10
Cleanliness
8.8/10
Breakfast
7.6/10
Paid Wi-Fi
7.9/10
Pros
Perfect location
Clean rooms
Helpful staff
Excellent breakfast
Easy train links
Cons
Construction noise
Hard bed
Guest reviews
based on 1525 reviews
8.5/10
based on 1195 reviews
3.5/5
based on 2999 reviews
8.4/10
Christopher from United Kingdom
Business traveller
Executive Room
3 nights in November 2025
|
Reviewed: January 25, 2026
9/10

classy entrance LOBBY

glass lifts friendly staff
the entrance lobby looked classy. lifts to all floors were efficient. staff was friendly.
0 Helpful
victor from united kingdom
Business traveller
executive room
1 night in November 2025
|
Reviewed: January 24, 2026
7/10

reasonable overnight stay

nice mattress big bedroom poor location dark room
the mattress was nice. the bedroom was big. the staff was lovely everywhere. i am thankful.
the location of my room was not great. i was placed at the back of the building. office windows faced my room so i never opened the blinds. the room felt dark. i wasn't pleased.
0 Helpful
Mia from United Kingdom
Single
Superior Double Room
3 nights in August 2025
|
Reviewed: November 09, 2025
7/10

a stay with minor drawbacks

convenient location friendly staff musky smell small bathroom
the location was convenient. it was close to several tube stations (i think it was euston square station which i frequently used), as well as oxford and regent streets. the reception staff were helpful and friendly. i felt well looked after.
my room felt a bit dated (i was staying in room 202). it had an unpleasant musky smell. the bathroom was small. the shower was over the bath which might be difficult for some to navigate.
0 Helpful
FAQs
About Gem Fitzrovia Hotel
What is the check-in and check-out policy at Gem Fitzrovia Hotel?
Check-in is at 15:00 and check-out is by 11:00.
What are the nearest tube stations to Gem Fitzrovia Hotel?
The nearest tube stations are Oxford Circus and Great Portland Street, both within a 10-minute walk.
What are some nearby attractions to Gem Fitzrovia Hotel?
Nearby attractions include Regent's Park (1 km), Madame Tussauds Waxworks Museum (2 km), and ZSL London Zoo (3 km).
What dining options are available at Gem Fitzrovia Hotel?
The on-site XX-XXVIII Restaurant offers international cuisine, and the Omega Lounge Bar serves cocktails and afternoon tea.
Is breakfast included at Gem Fitzrovia Hotel?
An English breakfast is available for an additional charge of 24 GBP.
What room amenities can be found at Gem Fitzrovia Hotel?
Rooms feature air conditioning, free Wi-Fi, a digital LCD TV, coffee-making facilities, and 24-hour room service.
Does Gem Fitzrovia Hotel offer parking facilities?
Parking is available at the National Car Park located at the Holiday Inn on Carburton Street, approximately 0.5 km away.
What business services are provided at Gem Fitzrovia Hotel?
The hotel features flexible meeting rooms with AV support, Wi-Fi connectivity, and access to PC, colour printing, and fax services.
How far is Gem Fitzrovia Hotel from Paddington train station?
The hotel is approximately 3 km from Paddington train station.
What languages do staff speak at Gem Fitzrovia Hotel?
The staff at the hotel primarily speak English.

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