W LONDON, London

W London is the first hotel in the UK to use DigiValet technology, allowing guests to control room settings via an iPad. All rooms include floor-to-ceiling windows, 37-inch flat-screen TVs, and an iPod dock. The hotel offers mobile key access for a seamless entry experience without visiting the front desk.

The hotel hosts a drag-themed afternoon tea called 'Afternoon Tease', a unique offering in London. The Perception Bar sits under Europe's largest disco ball and serves seasonal cocktails with live music and DJs. In-room dining emphasizes vegan and health-conscious dishes, with a diverse menu available 24 hours.

The AWAY Spa covers 100 square metres and includes a sauna, steam room, and four treatment rooms for luxury therapies. The 24-hour fitness centre is equipped with cutting-edge Technogym machines and offers personal trainer sessions. Guests can also book massages and spa packages in the relaxation lounge.

The Whatever/Whenever® concierge service is available 24 hours for any personalized request, from event tickets to restaurant reservations. A screening room with cinema-style seating is available for private hire. The hotel implements eco-friendly initiatives such as sustainability practices and key card energy controls throughout the property.

The hotel stands 250 metres from Piccadilly Circus and is a two-minute walk to Leicester Square Underground Station. Chinatown, Soho, and the theatre district are directly outside the door, with Trafalgar Square also within walking distance. Business travellers have access to conference facilities and high-speed internet for meetings.

Technology: First UK hotel with DigiValet room controls

Dining: Drag-themed 'Afternoon Tease' tea experience

Bar: Europe's largest disco ball in Perception Bar

Wellness: 100 sqm AWAY Spa with sauna and steam room

Fitness: 24-hour Technogym gym with personal training

Service: Whatever/Whenever® 24-hour concierge

Location: 250m from Piccadilly Circus and Leicester Square