The Soho Hotel, Firmdale Hotels London Exterior photo The photo shows a view of the Soho Hotel building in London. The building is made of red brick and has large, multi-paned windows. The word "SOHO HOTEL" is written in gold lettering above the entrance. A Union Jack flag is hanging from a pole attacheThe Soho Hotel, Firmdale Hotels London Exterior photo The photo shows a small, cozy lounge area with a distinctly retro and playful vibe. The walls are covered in a bold, black and brown patterned wallpaper with stylized tribal or geometric motifs. 

In the foreground, there's a yellow and brown stripedThe Soho Hotel, Firmdale Hotels London Exterior photo The photo shows a classic full English breakfast served on a white plate with a gold rim. The plate is filled with a variety of breakfast items, including two fried eggs with bright orange yolks, a few slices of crispy bacon, a couple of sausages, tw

THE SOHO HOTEL, FIRMDALE HOTELS, London

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From$565 /night
Check-in
21Jul
Check-out
22Jul
Rooms and Guests2 Guests, 1 Room
Key details

Hotel Details

4 Richmond Mews, London, W1D 3DH
-
Close to Piccadilly Circus
Perfect
9.5
9.8
/10
4.8
4.5
/5

Luxury hotel in London's Soho district with individually designed rooms by Kit Kemp and an in-house film club

Rooms & Suites

The Soho Hotel has 96 individually designed bedrooms and suites by famed designer Kit Kemp. Each air-conditioned room includes a flat-screen TV, fully stocked minibar, and an en suite bathroom. A beauty treatment room on site offers full body massage, facials, and manicures.

Dining

The on-site restaurant serves contemporary European cuisine with a breakfast menu and afternoon tea. Guests can also use the award-winning bar for drinks. Special diet menus, kids' meals, and wine or champagne are available.

Entertainment

The hotel has two state-of-the-art screening rooms for its in-house film club with a curated selection of films. Board games and puzzles are available for guests. Babysitting and child services, as well as strollers, are offered for families.

Wellness

A fully equipped gym is available with an on-site personal trainer. The beauty treatment room provides body treatments, facial treatments, and massage. The hotel also offers a full-service spa with beauty and wellness treatments.

Location

The hotel is situated 5 minutes' walk from Oxford Street. Piccadilly Circus and Leicester Square are within a 10-minute walk. Soho Square, featuring a park and garden, is also nearby.

Highlights

Location: 5-minute walk from Oxford Street and 10-minute walk to Piccadilly Circus

Rooms: 96 individually designed rooms by Kit Kemp

Dining: On-site contemporary European restaurant and award-winning bar

Entertainment: Two state-of-the-art screening rooms with film club

Wellness: Gym with on-site personal trainer and beauty treatment room

Family: Babysitting services, interconnecting rooms, strollers

“I think this hotel stands out for its individually designed rooms and suites, a mark of Kit Kemp's style, and the incredibly attentive staff, who seem genuinely dedicated to anticipating every need. The location in Soho places you perfectly for both cultural exploration and enjoying the city's nightlife; plus, the on-site dining and film club offer curated experiences that elevate a stay. Overall, it's a sophisticated base for experiencing London.”
Hotel logo
Charlotte EvansHead of Editorial at Hotelsdowntown

Select room type

Choose from double rooms, family suites, and premium stays. Enjoy breakfast, flexible cancellations, and exclusive deals.
  • Superior Room
    2 persons
    27 sq. feet
    1 King-size bed
    Air conditioning
    Heating
  • Luxury Room
    2 persons
    41 sq. feet
    1 King-size bed
    Air conditioning
    Bathtub
  • Deluxe Room
    2 persons
    48 sq. feet
    1 King-size bed
    Air conditioning
    Bathtub
Show all rooms

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Check-in/ Check-out

Facilities

Hotel has comfortable rooms, premium services, and a prime downtown location
Facilities: Perfect
9.5/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • No pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • Security
  • Luggage storage
  • Lift
  • Currency exchange
  • Smoke detectors
  • Fire extinguishers

Sports & Fitness

  • Fitness centre

Services

  • Paid shuttle service
  • Valet parking
  • Room service
  • Housekeeping
  • Laundry
  • Dry cleaning
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Snack bar
  • Bar/ Lounge area
  • Packed lunches
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Babysitting/Child services
  • Baby pushchair
  • Board games
  • Children's menu

Spa & Leisure

  • Leisure/ TV room
  • Facial
  • Treatment room
  • Beauty treatment
  • Massage

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Sitting area
  • Tea and coffee facilities
  • Dining table
  • Ironing facilities
  • Rollaway beds

Bathroom

  • Separate tub and shower
  • Free toiletries
  • Bathroom telephone

Media

  • Flat-screen TV
  • Direct dial telephone
  • AM/FM alarm clock
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Dining Onsite

At The Soho Hotel, Firmdale Hotels, guests are invited to indulge in a remarkable dining experience that weaves together modern flavors and traditional aesthetics. From delightful tea sandwiches to delectable à la carte breakfasts, each dish is crafted to tantalize the taste buds in a vibrant setting.
The Soho Hotel, Firmdale Hotels London Restaurant photo The photo shows an elegant restaurant dining area. The walls are a soft blue, adorned with a large, colorful mural depicting a vibrant, somewhat abstract scene with figures and buildings. Above the mural, there's a framed artwork with a black and whi
The Soho Hotel, Firmdale Hotels London Restaurant photo This photo shows a stylish and inviting restaurant interior. The walls are covered in a vibrant, patterned wallpaper featuring large floral designs in shades of orange, red, and black. 

The lighting is a mix of modern and decorative. Several hanging
The Soho Hotel, Firmdale Hotels London Restaurant photo The photo shows the interior of a movie theater, focusing on the rows of seats. The theater has a dark ceiling with many small, white stars, creating a starry night effect. A bright, white, star-shaped light shines down from the center of the ceiling

Refuel

International
Ambiance
Contemporary and inviting, Refuel features modern decor that enhances its warm atmosphere, making it a delightful spot to relax and savor culinary delights.
Key Offerings
A lavish selection of tea sandwiches, crumpets topped with smoked salmon and dill crème fraîche, as well as sweet treats like cherry trifles and chocolate biscuit cakes. The à la carte breakfast includes options from simple toast and jam to luxurious smoked haddock omelette 'Arnold Bennett.'
Reservation
No
Hours vary.

Location

4 Richmond Mews, London, W1D 3DH
Explore London
Explore Soho
  • Top Attractions
  • Activities
  • Dining
  • Entertainment
The British Museum
The British Museum
12 minutes' walk
A renowned museum featuring art and artifacts from world cultures, including the Rosetta Stone. Free admission.
Trafalgar Square
Trafalgar Square
13 minutes' walk
Famous public square known for the National Gallery and the iconic Nelson's Column. A perfect spot for photos and relaxation.
Covent Garden
Covent Garden
9 minutes' walk
Vibrant shopping and entertainment district with street performances, boutique shops, and a variety of restaurants.
Piccadilly Circus
Piccadilly Circus
8 minutes' walk
A lively intersection famous for its neon lights and the Shaftesbury Memorial Fountain. A must-see landmark.
Yoga Classes at Triyoga
15 minutes' walk
Relaxing yoga sessions with experienced instructors. Perfect for unwinding after a day of sightseeing.
Street Art Tours
20 minutes' walk
Guided tours showcasing London's vibrant street art scene. Ideal for art lovers and thrill-seekers alike.
Burger and Lobster
2 minutes' walk
Casual dining specializing in gourmet burgers and lobsters. Signature dishes include their famous lobster roll.
Yauatcha Soho
4 minutes' walk
Modern dim sum and exotic teas in an elegant setting. Reservations recommended for peak dining times.
Busaba Soho
4 minutes' walk
Thai restaurant known for its communal dining experience and signature dishes like pad thai. Vegetarian options available.
Regent Street Cinema
12 minutes' walk
Historic cinema showcasing independent films and classic movies. An excellent spot for film lovers.
Soho Theatre
10 minutes' walk
Renowned for cutting-edge performances, including comedy and theatre shows. Check the schedule for family-friendly options.
Getting around <br />
  • City Centre
    London 11 min  ·  3000 ft
  • Airports
    London City (LCY) 23 min  ·  9.5 mi
    London Heathrow (LHR) 42 min  ·  17.3 mi
  • Train
    Charing Cross Railway Station 12 min  ·  3300 ft
  • Underground
    Tottenham Court Road Station 5 min  ·  1400 ft
  • Bus
    Bus stop 4 min  ·  1000 ft
Unlock Exclusive Early Booking Rates
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Check Rates
Property information and rules
Check-in
from 15:00-23:59
Check-out
until 12 pm
Guest Parking
Private parking is possible on site at true.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
A full breakfast is served at the price of GBP28 per person per day.
Children & extra beds
Maximum capacity of extra beds in a room is 1. 
Pets
Pets are not allowed.
Languages
English, German, Spanish, Italian, Dutch, Portuguese, Swedish, Hungarian, Polish, Russian
Year renovated:
2009
Number of floors:
5
Number of rooms:
97
Former name
The Soho Hotel

Reviews and Ratings

Feedback about The Soho Hotel, Firmdale Hotels from previous guests about their experience.
Review summary
Based on recent reviews
Powered by AI
The Soho Hotel is frequently praised for its prime location in the heart of Soho, offering easy access to many sites and restaurants, with several Michelin star establishments within a short walk. Guests consistently highlight the spaciousness and comfort of the rooms, especially the deluxe rooms featuring large, luxurious bathrooms with soaking tubs and separate showers. The breakfast is a highlight for many, and while some guests have occasionally experienced room servicing at inconvenient times, the hotel's quiet street location ensures a peaceful stay despite being in a lively area. The on-site gym with modern Technogym equipment also receives positive mentions.
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Review score
Based on 416 verified reviews
9.5 /10
Perfect
95 %
Recommend
Paid Wi-Fi
10.0/10
Comfort
9.8/10
Value for money
8.6/10
Free WiFi
9.1/10
Pros
Great location
Immaculate room
Comfortable beds
Attentive staff
Little touches
Cons
Cold food
Noisy streets
Guest reviews
based on 416 reviews
9.5/10
based on 1802 reviews
5/5
based on 546 reviews
9.5/10
Emily from United Kingdom
Couple
Deluxe Room
3 nights in November 2025
|
Reviewed: January 13, 2026
9.0/10

stylish stay

central location attentive staff great detail
The location is very central providing easy access to many attractions. The staff was always attentive offering assistance when needed. i appreciated the hotel's attention to detail making my stay nice.
the room servicing occurred at inconvenient hours, specifically between 4 and 6 pm, which disrupted my schedule and led to no servicing . it impacted my overall experience.
Rooms
9/10
the room featured comfy beds that ensured restful sleep . it also included great amenities for use. the basins in the bathroom were lovely adding a touch of elegance to the space.
Facilities
9/10
the hotel boasts a super clean gym with modern equipment for workouts. a library provides a quiet space to relax. a film club with dinner voucher is available, offering a unique experience.
Dining
9/10
the restaurant offers delicious british cuisine made from fresh ingredients. the bar is lively with attentive servers. the hotel serves good coffee. lattes are also available.
0 Helpful
|
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Luna from Spain
Family with children
Deluxe Room
4 nights in November 2025
|
Reviewed: January 11, 2026
9.0/10

Really good Stay in Soho

friendly staff excellent cleaning great breakfast
I found the staff friendly and very helpful. Housekeeping provided excellent twice-daily cleanings. The included breakfast had a great selection. Cocktails were also fantastic. I especially enjoyed the hot chocolate with Bailey's at the bar after shopping.
I found the accommodation service charges added to the bill deceptive, as they were optional gratuities. I always leave gratuities, but this practice bothered me, though the stay was great
Rooms
9/10
The room had luxurious sheets on a beautiful bed. Room service was quick, and it was delivered with a smile. The room had everything I needed.
Service
9/10
The staff were super friendly and nice, and they were very helpful and polite. The concierge service made everything happen with ease. I got information about the facilities.
Facilities
8/10
The gym was more than sufficient for a good workout. There is a private cinema room available. It is super clean and cozy. The hotel provides spaces to relax and chat.
Location
10/10
The hotel's location was perfect, smack in the middle of a vibrant area. It is down a quiet alley, so you get the best of both worlds. It's close to bars and many attractions.
Dining
9/10
The breakfast options were excellent with friendly servers. The restaurant serves lunches and dinners. They rival high-end venues. Refuel restaurant served delicious food, and the service stood out.
0 Helpful
|
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Ethan from United States
Couple
Deluxe Room
4 nights in November 2025
|
Reviewed: December 07, 2025
9.5/10

Really good Stay in Central Location

perfect location breakfast selection fantastic cocktails
The hotel boasts a perfect location, central for city exploration. The honor bar library allowed for late-night conversations. It reminded me of we could invite friends over. The breakfast selection included in our rate was great and the cocktails were fantastic.
The lack of tea or coffee facilities in the room was disappointing, an extra daily charge applied. Servicing happened each day between 4-6pm. This.
Location
10/10
The hotel is centrally based allowing easy exploration. It's set back on a quiet street, this eliminates noise. Many sites and restaurants are within walking distance.
Facilities
9/10
The hotel has a private cinema room, it is nice and neat. Dinner service was at Refuel. The food was delicious. There were attentive staff ready to serve.
0 Helpful
|
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Georgia from United Kingdom
Couple
Luxury Room
3 nights in November 2025
|
Reviewed: December 01, 2025
9.3/10

stylish stay!

vibrant decor comfortable room
the hotel decor is vibrant and stylish. the private cinema room was clean, a good size, and comfortable. dinner at refuel was a delight, the staff was attentive and cute.
Rooms
9/10
The rooms are beautifully designed and every little touch has been considered. the bed featured luxurious sheets. the room included a mini bar. It was really good!
Facilities
10/10
The hotel includes a technogym fitness center with modern equipment. there is a private cinema room. breakfast featured amazing food. A daily credit covered costs!
Location
9/10
the hotel's location is in the heart of the city! it is down a quiet alley. the location was walkable to great restaurants, though the parking was expensive.
0 Helpful
|
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matthew from united kingdom
Couple
deluxe room
3 nights in November 2025
|
Reviewed: December 01, 2025
9.3/10

a total win!

vibrant decor clean cinema delicious food
The decor was vibrant and full of character! the cinema room was clean and a good size. it was like a real treat to watch a film in such an intimate setting. dinner at refuel was good, and the food was delicious. I loved it!
the breakfast was good, but it was an extra charge.
Dining
9/10
The hotel's restaurant, refuel, features vibrant decor. I enjoyed the space. the breakfast menu offers a variety of options, including a full english. it is served in a brightly lit room.
Facilities
9/10
The hotel includes a private cinema, a unique feature. it has comfortable seating. I loved the experience. the gym is equipped with technogym equipment, perfect for a good workout.
Location
10/10
This hotel features an excellent central location, unbeatable. it is walkable to many restaurants. I could not have wanted it any better! major attractions are not far.
0 Helpful
|
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FAQs
About The Soho Hotel, Firmdale Hotels
What popular attractions are close to The Soho Hotel, Firmdale Hotels?
Nearby attractions include Piccadilly Circus (800 m), The British Museum (1 km), and Soho Square (600 m).
What are the check-in and check-out times at The Soho Hotel, Firmdale Hotels?
Check-in is at 15:00 and check-out is at 12:00.
Is parking available at The Soho Hotel, Firmdale Hotels?
Private parking is available on-site for 60 GBP per day without a reservation.
What amenities can guests expect in their rooms at The Soho Hotel, Firmdale Hotels?
Rooms include air conditioning, a flat-screen TV, a fully stocked minibar, and an en suite bathroom.
What dining options are available at The Soho Hotel, Firmdale Hotels?
The hotel features an on-site restaurant serving modern European cuisine, along with a bar and lounge area.
How far is The Soho Hotel, Firmdale Hotels from London Heathrow Airport?
The hotel is approximately 26 km from London Heathrow Airport.
Does The Soho Hotel, Firmdale Hotels offer spa services?
The hotel features a beauty treatment room offering facials, massages, and body treatments.
Are there any child-friendly services at The Soho Hotel, Firmdale Hotels?
The hotel provides children's menus, board games, interconnecting room options, and babysitting services.
What fitness facilities are available at The Soho Hotel, Firmdale Hotels?
The hotel includes a fully equipped gym, personal trainer services, and wellness treatment options.
What are the nearest restaurants to The Soho Hotel, Firmdale Hotels?
Nearby restaurants include Yauatcha Soho (0.5 km), Inamo Soho (0.5 km), and Barrafina (0.5 km).
Can guests request early check-in or late check-out at The Soho Hotel, Firmdale Hotels?
Requests for early check-in or late check-out are subject to availability and must be arranged with the hotel.
Is Wi-Fi available at The Soho Hotel, Firmdale Hotels?
Free high-speed Wi-Fi is available throughout the hotel.

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